A sales funnel is a personalized introduction or follow-up workflow model that the clients want to follow from an entirely anonymous model.
Since a funnel is wide at the top and narrow at the bottom, it is used as a metaphor: only a small percentage of the audience can complete the task of being a subscriber.
The process starts at the top of the fennel, which represents people who may use your product or service, but who have not yet listened to you.
They may not realize your solution or understand the problem that may solve it. Beneath the funnel is your customers, who have decided to buy from you.
Stage in change. Large companies with sales and marketing teams will often be in a complex gap of many levels like graphics. But as a small business, you don't need quite that complex.
For example, if I want to sell a product, at first I will identify the problem that the product is solving and then I will write an article about the solution to that problem. I will create a doc file for that article and that doc file is the main tool to sell my product.
Now create a landing page and there I say you can download a book of my secret tips for free if you want to know the solution to this "(_ problem _)" very quickly.
I provide this doc file to my customers for free, and anyone who wishes to receive my book must provide his email address, as I will deliver it to him by email.
Now I send visitors to my landing page whether it is free or paid anyway. I get somebody's contact details if they send me an email address to download my book. I'm also offering him my items in addition to allowing him to read the article.
There is no problem if he does not buy the product immediately because I have his email address. I'll be able to contact him in a variety of ways in the future to buy my product by email. And it turns out that he'll eventually purchase the stuff from me. A sales funnel can exist as:
-Retail store
-Sales team
-Website
-Personal Consultation
The sales funnel has four stages, now will discuss it in more detail.
1. Awareness: Awareness is the first thing that a person does to get a customer's attention. It might be anything as simple as a tweet, a friend's Facebook message, or a Web search. Businessmen aim to become aware of their product and service that they offer.
2. Interest: At this stage consumers are interested to buy the product in the sales funnel, so they’re doing a comparison of others shopping and thinking of the other options.
3. Decision: This is the stage at which customers are ready to buy a product. The sales funnel helps you take that decision. Customers must be considered three or four options and then decide to buy your product.
4. Action: In this stage customers buy the product or service and brand a potential part of a business.
It is true that not every customer will follow the exact process.
Instead of a funnel, some people don’t like to think about the buyer’s journey as a cycle or other model, even rejecting the idea of a funnel altogether. While they may not be one-size-fits-plantation, funnels are an effective and efficient tool for attracting more customers and increasing your conversions. They help you meet your visitors and guide them along the way to buy from you. If you don’t use any sales fennel, you’re focusing all your efforts on one end of the fennel without realizing it. If you:
Connect with lots of possibilities, but neglect to follow good leads
Ask them to make a big purchase directly without developing their relationship with your audience.
Blog about the details of what you offer, but ignore the potential to make you aware of the problem you are solving.
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