Difference Between Sales and Marketing

Published on 07-May-2023

Feature	Sales	Marketing
Focus	Product-centric	Customer-centric
Goal	Generate revenue	Build brand awareness
Role	Converting prospects to customers	Creating and nurturing relationships with prospects and customers
Approach	Direct and personal	Indirect and impersonal
Primary function	Selling	Promoting
Scope	Short-term and narrow	Long-term and broader
Activities	Closing deals	Market research and analysis
Metrics	Sales revenue, conversion rates	Brand awareness, engagement rates
Target audience	Customers	Prospects and customers
Time horizon	Immediate	Long-term
Customer interaction	One-way communication	Two-way communication
Sales cycle	Shorter	Longer
Focus on price	Emphasis on price	Emphasis on value
Channels	Direct sales, telemarketing, email campaigns	Advertising, public relations, content marketing
Incentives	Commissions and bonuses	Salary and benefits
Product knowledge	Deep knowledge of the product	General knowledge of the market and customer needs
Customer relationship	Transactional	Relational
Key skillsets	Negotiation, persuasion	Communication, strategy
Success indicators	Sales targets met	Brand loyalty, customer satisfaction
Sales and marketing mix	One of the four P's of marketing	One of the four P's of marketing